The CLU® designation symbolizes an exceptional standard of knowledge and trust and is among the world’s most respected insurance designations. The College’s founder created the CLU® program to meet the professional education needs of men and women in financial services. As a result, since The College’s inception in 1927, tens of thousands of financial services professionals have been awarded the CLU® designation.
Why the CLU®?
This prestigious course of study provides professionals with in-depth knowledge relevant to the insurance needs of individuals, families and business owners. Candidates must complete a minimum of eight courses and 16 hours of supervised examinations. In addition, they must also fulfill experience, ethics requirements and participate in continuing education.
The CLU® professional can provide reliable advice on a broad range of financial planning topics. Some of these include life and health insurance, pension planning, insurance law, income taxation, investments, financial and estate planning, and group benefits.
The concept of renewal commissions has been devalued and twisted. In addition, traditional line products have seen high competition and rising client premiums. So health insurance brokers may want to partner with insurance companies offering innovative products. These can provide easy renewal sales and commissions on renewal contracts.
Invest in a good CRM
Invest in a decent CRM. Keep in mind, even the best agents don't close 100% of their leads. There are always going to be people that are not ready yet. However, having a CRM that sends out emails to past leads and reminds you to make an occasional call can make a huge difference in your business. As a result of my CRM, I have received dozens (possibly into the hundreds now) of sales from past leads that contacted me from an automated CRM email. Moreover,This can happen sometimes even months after I got the original lead.
Ask 10 insurance brokers how to create a Facebook ad, and it is likely that seven of them have no idea of what is done. Because traditional insurance training is becoming irrelevant in the face of more globalized markets and technology, additional training is needed.
Additional training on digital marketing, time management, and using technology to reach more clients and brand building is needed. In short, insurance brokers must keep updating their skills to remain relevant and competitive.
Flexibility in the workplace means faster adoption of technology and encouragement of innovation. Therefore, in a workplace where agents are younger and more tech savvy, insurance brokers can use tech knowledge to their advantage. Secondly, it should also be noted that costs can be cut by deploying tech in communications and teamwork. In addition, agents are able to expand their areas of practice if they are given the right tools and a freer hand.
So in review, many brokers still believe there is money to be made in selling health insurance products. In other words, insurance brokers who are innovative and willing to expand their portfolios will keep commissions flowing in.
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